Decision Intelligence
Beyond What People Say
Most people think they know when someone is ready to decide. Reasoner reveals the gap between what people say about their decisions and where they actually stand in their decision process—uncovering the hesitation hidden behind confident words and the certainty masked by cautious language.
How We Decode Decision Readiness
Reasoner analyzes the subtle language patterns that reveal true decision confidence, risk tolerance, and commitment levels. We detect when someone says they’re “definitely interested” but their language shows they’re still evaluating alternatives, or when cautious language actually masks strong conviction.
Language Signals
Decision Assessment
Risk Analysis
Decision Timing
Hedging Language
Uncertainty Hidden in Words
Detects qualifying statements that reduce commitment: “somewhat,” “possibly,” “might consider,” and other uncertainty markers
What This Reveals: Hidden hesitation or concerns that could derail progress if left unaddressed
Confidence Markers
Genuine Conviction vs. Politeness
Identifies declarative statements, commitment language, and absence of qualifiers that show true certainty
What This Reveals: The difference between genuine commitment and polite agreement
Decisive Language
Ready to Move Forward
Recognizes firm decisions through definitive statements, action-oriented phrasing, and clear timelines
What This Reveals: When someone is truly ready to commit versus just considering options
Hesitation Markers
Unspoken Reluctance
Spots uncertainty through qualifiers, extended deliberation language, and commitment avoidance
What This Reveals: Decision reluctance and potential concerns not being directly expressed
Reading Between the Lines
What they say: “This looks like it could work for us”
What we detect: Hedging language (“could”) combined with tentative phrasing suggests they’re still evaluating rather than committing, despite positive sentiment.
What to do: Address their specific concerns before pushing for a decision.
The Decision Intelligence Advantage
Traditional analysis tells you what someone says about their decision. Reasoner shows you where they actually stand in their decision process, how they really feel about risk, and what timing approach will work best with their natural decision-making style.
Why This Matters
Misreading decision readiness is costly. Push too hard with someone who needs time to deliberate, and you’ll trigger their risk aversion. Move too slowly with a fast decider, and they’ll lose interest. Our intelligence helps you match their actual decision process, not their stated timeline.